Generally, in my daily perusals of IG or some other addictive social media platform, I will occasionally come across the original ad for dresses that I own. I swear it never gets old to see a garment hanging safely in your closet on the pages of the vintage Sears Catalog, imagining a time when I could simply order my dream dress in multiple for 3.99 a piece…
One of the biggest buzzes I get is spotting a vintage ad for the garments I own. In some weird way, although they’re made of fabric and I can actually hold them in my hand, vintage somehow still feels unreal – like it could disappear at any moment. But, when you see the ad for the dress, there’s something that takes it from the abstract and into someone’s living room. A thing that existed in a shop window or a catalogue. It’s not a piece of the past, but was once very much a piece of someone’s present.